Brand kit

TwoLooks brand kit

Logos, colours and type for writing about TwoLooks. Take what you need below, or download everything at once.

Download the brand kit ZIP · 350 KB

Logos

Logo

For light backgrounds.

SVG PNG 1200 PNG 2400

Logo, reversed

For dark backgrounds.

SVG PNG 1200 PNG 2400

Mark

The discs alone, at 28px tall and up. For 16 to 64px, use the small version with its heavier outline.

SVG PNG Small SVG

Mark, reversed

For dark backgrounds.

SVG PNG Small SVG

Icon

The mark on cream, square, for avatars and app icons. It still fits when cropped to a circle.

PNG 512 PNG 1024

Using the logo

Leave clear space around the mark of at least 40% of its height.
Don't rotate, stretch or recolour it, separate the two discs, or remove the outline.
Don't place it on burnt orange: the right disc disappears.
On a light background, cream suits it better than white.

Name and tagline

Write the name as one word with a capital T and L: TwoLooks. TwoLooks is a Square Post Labs product.

Every buyer conversation, two looks.

The tagline always uses this wording.

Colours

Each swatch shows the light colour, and beside it the version used on dark backgrounds where there is one.

Paper

#F3E6CC · #1F1710

Backgrounds

Ink

#2A1F14 · #F3E6CC

Text and outlines

Avocado

#3C6B2F · #9CC66E

The brand colour, left disc

Avocado deep

#2A4D20 · #6E9E48

Large colour fields

Burnt orange

#AC3F14 · #F2965C

Right disc

Harvest gold

#E0A32E

Stripes and badges only, never text

Orange

#D9732B

Stripes and badges only, never text

Type

Montserrat

Headings and text

800 and 700 for headings, 400 for text.

twolooks.com 72/100

JetBrains Mono

Numbers and web addresses.

Both are free from Google Fonts under the SIL Open Font License.

Questions

Write to contact@twolooks.com.